The Campaign

Social Media Campaign + Design System

This project focuses on creating a social media campaign for Rooted, a plant shop centered around making plant care feel approachable and inspiring. The goal was to design 60 Instagram posts using three template variations, creating a system that feels consistent while still keeping the content fresh and engaging.

The Challenge
The challenge was designing a large volume of content without it feeling repetitive. I needed to create three flexible templates that could work across all 60 posts while maintaining visual consistency and keeping each design interesting.

Contact Sheet