The Challenge

The challenge was creating a seasonal campaign that felt cohesive across packaging and promotional pieces while still standing out. I needed to balance playful visuals with clear product information and make sure everything felt consistent across different formats.The campaign was designed to work across multiple touchpoints including packaging, social media advertising, and promotional materials. By maintaining consistent typography, color, and illustration styles, the visuals remain cohesive while adapting to different formats and platforms.

Campaign Overview

This project is a seasonal packaging and marketing campaign for a winter-themed dog treat brand, Sweater Weather Snacks. The concept is inspired by the cozy feeling of colder months, when pets and their owners spend more time indoors together. The goal was to create a playful, visually engaging campaign that highlights the product’s natural ingredients while leaning into its limited-edition, seasonal feel.

Social Media Campaign

To extend the campaign beyond the packaging, a series of social media advertisements were created to promote the product launch and generate engagement. The posts feature product photography, seasonal messaging, and user-focused content such as giveaways and customer testimonials. These elements were designed to encourage interaction and build excitement around the limited-edition release.